Last updated: July 2026 — James Wilson, Smartcompany
Effective Date: January 2026
Smartcompany (smartcompany.africa) is committed to transparency and honesty with our readers. This page explains our affiliate relationships and how they work.
Smartcompany earns commissions when readers click on links to betting operators and complete qualifying actions, such as registering an account or making a deposit. These are called affiliate links. When you click an affiliate link on our website, a unique identifier tracks your activity. If you sign up or deposit funds with that operator, Smartcompany receives a commission at no additional cost to you.
The commission we earn does not increase the price you pay. You will never pay more because you accessed an operator through our affiliate link compared to visiting their website directly.
This affiliate disclosure applies to all reviews, recommendations, and operator links published on Smartcompany, including:
When an article contains links to betting operators, Smartcompany may earn an affiliate commission if you complete a qualifying action through that link.
James Wilson, founder and lead reviewer at Smartcompany, maintains complete editorial independence despite our affiliate relationships. Our reviews are honest, unbiased, and based solely on the quality of each betting operator. We do not rank operators higher because they offer larger commissions, nor do we exclude operators because affiliate commissions are unavailable.
Affiliate relationships never influence which sites we review, how we rate them, or what we write about them. Our primary commitment is to our readers in Kenya—helping you make informed decisions about which betting platform best suits your needs.
Every review on Smartcompany follows a rigorous, standardized methodology:
This methodology ensures consistent, reliable assessments across all reviewed operators.
James Wilson is an experienced gaming industry analyst with over a decade of expertise in online betting platforms, regulatory frameworks, and consumer protection. His background includes:
James's professional reputation depends on providing honest, accurate information. Misleading readers would damage his credibility and business—therefore, maintaining integrity is both an ethical obligation and a business imperative.
We include clear affiliate disclosures alongside operator links. When you see an affiliate link on Smartcompany, you will know it—we do not hide or disguise these relationships. Transparency builds trust, and trust is essential to our business model.
If you have questions about our affiliate relationships, review methodology, or editorial policies, please contact James Wilson directly. We welcome reader feedback and take concerns about bias or transparency seriously.
Last Updated: January 2026