The inaugural African event will be held on May 16 with international and regional innovation leaders

JOHANNESBURG, South Africa: Backbase (www.Backbase.com), the world’s leading Engagement Banking platform provider, will hold its Backbase Tour in Africa for the first time. The single-day conference at the Four Seasons Hotel The Westcliff will include visionary keynotes, expert-led discussions, and networking sessions with banking and fintech leaders.

On 16 May, around 150 banking and fintech professionals representing retail banking, business banking, and wealth management will have the opportunity to hear the Backbase leadership and notable speakers address topics on delivering customer and employee innovation, unlocking new opportunities in retail, lending, and SME banking, and provide proven strategies for digital transformation.

Backbase has gathered experts in the banking and fintech sector worldwide for years, and its first event signifies the African continent as an increasingly strategic region for Backbase, and the company is looking forward to gathering fintech and banking experts of Southern and Central Africa to discuss the major challenges shaping the future of banking.

Backbase Tour Johannesburg is a must-attend event for banks looking to jumpstart their digital transformation in Africa’s booming economy. Attendees will gain critical insights into how their banks can offer seamless and exceptional experiences to their customers through engagement banking tools.

Backbase is thrilled to welcome a number of industry experts, namely, Ashley Chetty, Head of Digital Channels, Standard Bank South Africa, Shameer Patel, General Manager for Personal & Business Banking, I&M Bank, Chipiliro Katundu, Group Chief Product, Letshego, Servaas Venter, Sales Lead, FSI for Microsoft South Africa, and Dominic Provencal, Head of Business Banking, MCB Group.

Matthijs Eijpe, Regional Vice President for CEEMEA at Backbase said: “The organization of the Backbase Tour in South Africa is a testament to the huge importance Africa as a continent has taken, not only for our business but also as a hotbed of innovation in the banking sector and as a region where fintech is inventing the banking of tomorrow, unconstrained by legacy systems. Africa is one of the most exciting spaces to watch right now in fintech and we are proud to be part of the adventure.”

For more information on the conference, please visit our event page (https://apo-opa.info/3KfV3zc) or visit www.Backbase.com.

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